关于促销内容 / About Promotional Content
关于促销内容 / About Promotional Content
About Promotional Content
关于促销内容
In order to preserve the integrity of Community content, promotional content - i.e., an endorsement by someone with a financial or close personal connection to what they're endorsing - is only allowed in limited circumstances, and must always be clearly and conspicuously disclosed as promotional content if not obvious from the context.
为保持社区内容的完整性，促销内容（即与所推荐内容有经济利益或密切个人关系的人所做的推荐）仅在有限情况下被允许，且如果从上下文中不明显，必须始终明确披露为促销内容。
Because Customer Reviews and Questions and Answers are meant to give customers genuine product feedback from fellow shoppers, different guidelines apply to those features.
由于客户评价和问答旨在为客户提供来自其他购物者的真实产品反馈，这些功能适用不同的准则。
客户评价中的促销内容 / Promotional Content in Customer Reviews
Our goal is to capture all the energy, enthusiasm, and feedback (both favorable and critical) that customers have about a product while avoiding use of reviews to advertise, promote, or mislead.
我们的目标是收集客户对产品的所有热情、热忱和反馈（包括正面和负面），同时避免使用评价来做广告、促销或误导。
To help illustrate, here are a few examples of reviews that we don't allow:
为帮助说明，以下是我们不允许的评价示例：
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A product brand posts a review of their own product产品品牌发布对自己产品的评价
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A customer posts a review in exchange for cash, a free or discounted product, a gift certificate, or a discount off a future purchase provided by a third party客户为换取现金、免费或折扣产品、礼品卡或第三方提供的未来购买折扣而发布评价
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A customer posts a review in exchange for entry into a contest or sweepstakes or membership in a program客户为换取参加竞赛或抽奖或成为项目会员而发布评价
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A customer posts a review of a game in exchange for bonus in-game content or credits客户为换取游戏内奖励内容或积分而发布游戏评价
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A relative, close friend, business associate, or employee of the product creator posts a review to help boost sales产品创作者的亲属、密友、业务伙伴或员工为帮助提升销量而发布评价
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A customer posts a review of the product after being promised a refund in exchange for the review客户在被承诺以评价换取退款后发布产品评价
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A seller posts negative reviews about a competitor's product卖家发布关于竞争对手产品的负面评价
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An author posts a positive review about a peer's book in exchange for receiving a positive review from the peer作者为换取对方好评而发布对同行书籍的正面评价
Although products may be provided to customers for free or at a discount, and those customers may write reviews, any attempt to influence or manipulate reviews is prohibited, including conditioning any future benefit on writing a review or the content of the review.
尽管产品可能免费或以折扣提供给客户，这些客户也可能撰写评价，但任何试图影响或操纵评价的行为都是被禁止的，包括以撰写评价或评价内容为条件提供任何未来利益。
问答中的促销内容 / Promotional Content in Questions and Answers
Questions and Answers enable customers to ask questions about a product and obtain honest feedback from other shoppers who have experience with the product.
问答功能使客户能够提出关于产品的问题，并从有产品经验的其他购物者那里获得诚实的反馈。
To help illustrate, here are a few examples of answers that we do allow:
为帮助说明，以下是我们允许的答案示例：
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An author answers a question about their own product and discloses their financial interest (e.g., "I'm the author of this book.")作者回答关于自己产品的问题并披露其经济利益（例如："我是这本书的作者"）
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A seller or brand answers a question about their own product and discloses they are the seller or brand (e.g., "I'm the seller of this product" or "I represent the brand for this product")卖家或品牌回答关于自己产品的问题并披露他们是卖家或品牌（例如："我是这个产品的卖家"或"我代表这个产品的品牌"）
其他促销内容 / Other Promotional Content
To help illustrate, here are a few examples:
为帮助说明，以下是几个示例：
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An author or publisher may post content in the book description, About the Author, and Editorial Reviews sections of the product detail page.作者或出版商可以在产品详情页的书籍描述、关于作者和编辑评论部分发布内容。
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An author, artist, seller, or brand may submit content regarding their own products to their followers using their official account.作者、艺术家、卖家或品牌可以使用其官方账户向关注者提交关于自己产品的内容。
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A relative of an author may submit content to their followers as long as their relationship with the author is disclosed in the content.作者的亲属可以向其关注者提交内容，只要在内容中披露与作者的关系。