销售政策和卖家行为准则 / Selling Policies and Seller Code of Conduct

All sellers must comply with the following policies when listing products on Amazon Marketplace. If sellers violate these policies and post prohibited content, Amazon will suspend your account.

所有卖家在亚马逊商城发布商品时都必须遵守以下政策。如果卖家违反以下规定并发布了禁止的内容，则亚马逊会冻结您的账户。

卖家行为准则 / Seller Code of Conduct

This policy requires sellers to act fairly and honestly on Amazon Marketplace to ensure a safe buying and selling experience.

本政策要求卖家在亚马逊商城遵循公平、诚实的行事原则，以确保安全的购买和销售体验。

Provide accurate information to Amazon and our buyers at all times

始终向亚马逊和我们的买家提供准确的信息
Act fairly and do not misuse Amazon's features or services

公平行事，且不得滥用亚马逊的功能或服务
Do not attempt to damage other sellers, their products or ratings

不得试图损害其他卖家及其商品或评分或者加以滥用
Do not attempt to influence buyer ratings, feedback or reviews

不得试图影响买家评分、反馈和评论
Do not send unsolicited or inappropriate communications

不得发送未经请求或不恰当的沟通信息
Contact buyers only through Buyer-Seller Messaging Service

只通过买家与卖家消息服务联系买家
Do not attempt to circumvent Amazon's sales process

不得试图绕过亚马逊销售流程
Do not operate multiple seller accounts without legitimate business need

在没有合理业务需求情况下，不得在亚马逊商城经营多个卖家账户
Do not engage in conduct that violates price fixing laws

不得做出违反价格垄断法律的行为

Violation of the Code of Conduct or any other Amazon policy may result in actions against your account, including listing cancellations, suspension or forfeiture of payments, and revocation of selling privileges.

若违反行为准则或任何其他亚马逊政策，亚马逊可能会对您的账户采取相应措施，例如取消商品、暂停或没收付款以及撤销销售权限。

准确的信息 / Accurate Information

You must provide accurate information to Amazon and our buyers and update it promptly when changes occur. For example:

您必须向亚马逊和我们的买家提供准确的信息，并在信息发生变化时及时更新。例如：

Your business name must accurately identify your business, and products must be listed in correct categories

您使用的企业名称必须能准确标识您的企业，并且您必须将商品发布到正确的分类中

Shipping settings and inventory data must accurately reflect your operations, including shipping locations and service options

您的配送设置和库存数据必须准确反映您的运营情况，包括您的配送地点和配送服务选择

公平行事 / Fair Play

You must act fairly and legally and must not abuse any Amazon services. Examples of prohibited behavior:

您必须遵循公平、合法的行事原则，且不得滥用亚马逊提供的任何服务。禁止行为示例：

Providing misleading information or offensive product images

提供具有误导性的信息或冒犯性的商品图片
Manipulating sales rankings through artificial means

通过人为手段操纵销售排名
Increasing product prices after order confirmation

在订单确认后提高商品价格
Artificially inflating web traffic using bots or paid clicks

使用机器人或付费点击人为增加网络流量
Manipulating search rankings through keyword abuse

通过滥用关键词操纵搜索排名
Damaging other sellers or their products

损害其他卖家或其商品

评分、反馈和评论 / Ratings, Feedback and Reviews

Prohibited activities regarding buyer ratings:

关于买家评分的禁止行为：

Offering incentives for feedback or reviews

为反馈或评论提供奖励
Requesting only positive reviews or review modifications

只要求好评或要求修改评论
Reviewing your own or competitors' products

评论自己或竞争对手的商品

沟通规范 / Communication Standards

All buyer communications must:

所有买家沟通必须：

Be sent through Buyer-Seller Messaging Service only

仅通过买家与卖家消息服务发送
Be limited to order fulfillment or customer service matters

仅限于订单履行或客户服务事宜
Not include marketing content

不得包含营销内容

买家信息保护 / Buyer Information Protection

Buyer information (addresses, phone numbers) may only be used for order fulfillment and must be deleted afterward. Sharing or misuse of buyer information is prohibited.

买家信息（地址、电话号码）只能用于订单履行，之后必须删除。禁止分享或滥用买家信息。

销售流程规范 / Sales Process Integrity

Do not attempt to redirect Amazon buyers to other websites or circumvent Amazon's sales process.

不得试图将亚马逊买家重定向到其他网站或绕过亚马逊销售流程。

多账户管理 / Multiple Account Management

You may only maintain one seller account per region unless you have legitimate business needs such as:

每个地区只能维护一个卖家账户，除非您有合理的业务需求，例如：

Operating multiple distinct brands

经营多个不同的品牌
Manufacturing for separate companies

为不同公司生产商品
Participating in approved Amazon programs

参与经批准的亚马逊计划

Watch this video to learn how to resolve multiple account policy violations.

观看此视频了解如何解决违反多个账户政策的行为。

侵权通知提交 / Infringement Notice Submission

Amazon does not permit sellers with active accounts to submit infringement notices as brand agents when such submissions could benefit their own accounts (e.g., by removing competing listings). Violators may have their selling accounts terminated.

亚马逊不允许拥有有效账户的卖家以品牌代理身份提交可能使自己账户受益（例如通过移除竞争商品）的侵权通知。违规者可能会被终止销售账户。