客户评价与评分 / Customer Reviews and Ratings

如何保持评价的可信度和实用性 / How We Keep Reviews Trustworthy and Useful

To ensure only genuine customers post reviews, we have submission requirements.

为确保只有真实客户能发布评价，我们设有提交要求。

Only customers who have spent at least $50 on Amazon in the last 12 months can submit ratings and reviews.

只有在过去12个月内在亚马逊消费至少50美元的客户才能提交评分和评价。

Before posting a review, we check if it meets our Community Guidelines. That includes our rules against creating, editing, and removing reviews in exchange for compensation.

在发布评价前，我们会检查其是否符合我们的社区准则。这包括我们禁止为换取报酬而创建、编辑和删除评价的规定。

We check if the reviewer bought or used (e.g., streamed) the item on Amazon and paid a price available to most Amazon shoppers. If we confirm both, we label the review with Verified Purchase. Reviews without this label can also be helpful.

我们会检查评价者是否在亚马逊购买或使用（例如流媒体播放）了该商品，并支付了大多数亚马逊购物者可获得的价格。如果我们确认这两点，我们会用已验证购买标记该评价。没有此标记的评价也可能有帮助。

Our automated and human checks stop millions of suspicious reviews. We also take legal action against groups that pay customers to post fake reviews. For more details, go to our Anti-Manipulation Policy for Customer Reviews.

我们的自动和人工检查阻止了数百万条可疑评价。我们还会对支付客户发布虚假评价的团体采取法律行动。详情请参阅我们的客户评价反操纵政策。

如何计算总体星级评分 / How we calculate overall star ratings

Amazon calculates a product's star rating using machine-learned models instead of a simple average.

亚马逊使用机器学习模型而非简单平均值来计算商品的星级评分。

These models consider factors such as how recent the rating or review, and verified purchase status. They use multiple criteria that establish the authenticity of the feedback. The system continues to learn and improve over time.

这些模型会考虑评分或评价的新近程度、已验证购买状态等因素。它们使用多个标准来确定反馈的真实性。系统会不断学习并随时间改进。

We do not consider customer ratings without an Amazon-Verified Purchase status in a product's overall star rating until a customer adds more details in the form of text, image, or video.

对于没有亚马逊验证购买状态的客户评分，我们不会将其计入商品的总体星级评分，除非客户以文本、图片或视频形式添加更多详细信息。

Vine客户免费产品评价 / Vine Customer Reviews of Free Products

To help you decide if products are right for you, we created the Amazon Vine program.

为帮助您决定产品是否适合您，我们创建了Amazon Vine计划。

We invite customers who have earned trust in the Amazon community for their insightful reviews to serve as Vine Voices. Voices request products they want to review and try them out free of charge. Then, they can share their honest, unbiased opinions in a review.

我们邀请因发表有见地的评价而在亚马逊社区赢得信任的客户担任Vine评论员。评论员可以申请他们想要评价的产品并免费试用。然后，他们可以在评价中分享诚实、公正的意见。

卖家反馈 / Seller Feedback

To leave seller feedback, go to Leave Marketplace Seller Feedback.

要留下卖家反馈，请前往提交市场卖家反馈。

客户评价亮点 / Customers Say Review Highlights

Customers Say Review Highlights is an AI-powered feature that points up customer sentiment frequently mentioned across written reviews. A short paragraph and product insights are displayed on the detail page, making it easier for you to determine whether a product is right for you.

"客户评价亮点"是一项AI驱动的功能，突出显示书面评价中经常提到的客户情绪。详情页上会显示简短段落和产品洞察，让您更容易判断产品是否适合您。